Visual Merchandiser (Reference: VISMERCH25) APPLY NOW

Are you passionate about creating captivating retail experiences and elevating brand presence? Freedom of Movement is looking for a creative and detail-oriented individual to join our team in Cape Town as a Visual Merchandiser. In this role, you'll drive the visual identity of our stores by crafting innovative displays, ensuring product presentation aligns with our premium lifestyle brand, and enhancing customer engagement through inspiring visual storytelling. If you thrive in a dynamic environment and have a flair for aesthetics and organization, this is the role for you!

What will you be responsible for?

• Visual Strategy: Develop and execute visual merchandising strategies that align with FOM's brand values and enhance in-store customer experiences.
• Design innovative window displays that capture attention, communicate seasonal themes or promotions, and differentiate the store from competitors.
• Ensure displays reflect the brand’s identity and effectively showcase key products using props, and visual storytelling.
• Regularly update displays to align with new arrivals or events and assess their impact on foot traffic.
• Store Layouts: Design creative, impactful in-store displays using colour, composition, and lighting to attract customers and encourage exploration and create seamless customer journeys.
• Ensure displays align with seasonal themes and brand identity while keeping them fresh, organized, and visually appealing.
• Display Excellence: Design and implement eye-catching window displays, in-store installations, and seasonal themes to reflect current trends and brand campaigns.
• Design store layouts that enhance traffic flow, minimize congestion, and strategically position merchandise for maximum exposure and customer engagement.
• Utilise floor space, walls, and fixtures efficiently while incorporating clear signage to guide customers and highlight promotions.
• Brand Consistency: Maintain consistent brand aesthetics across all visual merchandising efforts, adhering to FOM guidelines.
• Showcase key products and organize merchandise into logical groupings or themes to enhance visibility and customer engagement.
• Provide clear product information and regularly update displays to align with seasonal changes, new arrivals, or promotions.
• Design innovative, eye-catching promotional displays that align with seasonal themes, brand messaging, and marketing campaigns.
• Create interactive displays that engage customers while ensuring adequate stock levels to meet demand during promotions.
• Analyse post-promotion sales, customer engagement, and ROI to assess the effectiveness of promotional activities.
• Collaboration: Work closely with Store Managers, Regional Managers, and Marketing teams to bring campaigns and promotions to life in-store.
• Stock Placement: Analyse sales data to position high-performing products strategically and maximize profitability.
• Train and develop store teams: Provide guidance and training to store teams on visual merchandising principles, display techniques, and brand presentation standards to ensure consistency and effectiveness in execution.
• Trend Awareness: Stay updated on VM/Retail trends, industry developments, and consumer preferences through research and forecasting.
• Monitor competitor strategies, including product assortments, pricing, and store presentations, to identify opportunities for differentiation.
• Apply visual merchandising trends and creative display techniques to enhance store presentations and set the brand apart from competitors.
• Project Management: Manage multiple projects, including new store openings and seasonal updates, while adhering to timelines and budgets.

Core skills required:

• Strong creative vision with an eye for detail and aesthetics.
• Excellent organisational and time-management skills.
• Proactive and adaptable, able to perform in a fast-paced environment.
• Solid understanding of retail trends and customer behaviour.
• Exceptional communication and collaboration skills.
• Ability to analyse sales data and translate it into visual strategies.
• Hands-on approach to problem-solving and executing visual displays.
• Knowledge of visual merchandising principles and techniques.

What you bring:

• Diploma in Retail Management, Business Management, Visual Merchandising, Fashion Design, Marketing, or a related field.
• 3-5 years of experience as a Visual Merchandiser, ideally in a retail or lifestyle brand.
• Proven track record of creating impactful displays that drive sales.
• Proven experience in training and coaching teams to create visually compelling and effective visual merchandising displays, campaigns and store layouts.
• Proficiency in design software (e.g. Adobe Creative Suite) is a plus.
• A strong passion for fashion, retail, and crafting exceptional customer experiences, with a focus on innovative displays that captivate and engage customers.
• Valid drivers license and own vehicle preferrable.

What we offer:

At Freedom of Movement, our mission is to be an inspirational and conscious South African brand that connects deeply with our customers by delivering authentic, high-quality lifestyle products. Working here offers a fantastic opportunity to be part of an aspirational brand that empowers employees to shape their own destinies and embrace true freedom: the freedom to dream, create, and move.

We provide a dynamic environment rich in development opportunities, where you can contribute positively to our growth. Our unique culture, "Uhambo," meaning "journey" in Zulu and Xhosa, embodies the adventure of overcoming challenges and seeking new experiences. It reflects our commitment to teamwork, resilience, and continuous improvement as we inspire innovation and deliver superior products and services. Uhambo - "together we move to inspire."

Job Type: Full-time

Job Level: Mid

Location: HQ, Unit 3 Harvest Park, Harvest Close, Richmond Industrial Precinct, Cape Town

Expected Start Date: May 2025

If you are interested in this exciting opportunity, submit your updated CV to robyn@freedomofmovement.co.za by (4 April 2025) Use the reference VISMERCH25 in your email subject line. No late applications will be accepted. Should you not hear from us within four weeks, please note that your application was unsuccessful.