Senior Content Specialist APPLY NOW

Position: Senior Content Specialist

Are you passionate about developing innovative content strategies and driving brand growth? We’re looking for a creative and dynamic individual to lead content initiatives for FOM, producing engaging multimedia assets and ensuring brand consistency across all platforms. You'll collaborate with social media, marketing, and design teams to bring campaigns to life, while staying ahead of trends and technology to keep content fresh and impactful. If you thrive in a fast-paced environment and love managing multiple projects, this role is for you!

What will you be responsible for?

• Content Strategy: Develop strategies to enhance brand visibility, engagement, and growth for the FOM brand across all marketing platforms, exploring new content opportunities aligned with marketing goals.

• Content Production: Produce a variety of visual content, including graphics, videography, and presentations, while developing creative concepts that effectively communicate the brand message.

• Content Creation: Collaborate with the Sr. Social Media Manager and Designers to create compelling content using photography, videography, and multimedia assets.

• Brand Consistency: Ensure adherence to brand guidelines for all content, maintaining a consistent visual identity and updating content standards as the brand evolves.

• Innovation and Trends: Stay current with content trends and technologies, experimenting with new design and production techniques to keep content fresh and innovative.

• Project Management: Oversee multiple projects simultaneously, ensuring timely delivery and high-quality output through effective prioritization and time management.

• Campaign Management: Manage end-to-end content campaigns, including research, insights, development, production, and execution.

• Collaboration: Work closely with the Sr. Social Media Manager on content strategy and with the Marketing Coordinator on brand PR and communication initiatives, while collaborating with Creative Designers on marketing content.

• Innovation: Leverage relevant trends and cultural moments to enhance the FOM brand's influence in the content landscape.

• Technology: Optimize new technologies, including AI and other tools, to advance content marketing strategies for FOM.

• Effectiveness Reporting: Monitor and report on content and campaign performance to continually maximize effectiveness.

• Agency Partners/Suppliers: Manage relationships with production partners, suppliers, models, and agencies, overseeing all in-house and external production processes.

• Networking: Network and collaborate with content creators to execute content strategies, working closely with the Marketing Coordinator on project delivery.

Core skills required:

• Well-organised with the ability to prioritise and focus.

• Responsible and diligent with a track record of performance.

• An enquiring mind with the ability to think outside the box.

• Positive, mindful, and compassionate.

• Self-starter with a can-do attitude.

• Ability to effectively listen, communicate, and perform diplomatically.

• Ability to work independently as well as within a group.

• Able to work through periods of high demand.

• Deadline driven / time management

• Able to work in a fast-paced and at times demanding, environment.

• Impeccable time management skills with the ability to multitask

• Excellent social listening skills

• Ability to understand historical, current, and future trends in the content space

• Strong content planning, production, and editing skills

• Detail-oriented approach with ability to work under pressure to meet deadlines

• Direct experience in content management tools 

• Up to date with key trends & industry news

• Innovative and Organised

• Resilient and courageous

• Self-managed and takes the initiative

• Fashion trend enthusiast

What you bring

• Degree, diploma, or relevant studies in Digital Marketing, Communications, PR, or a related field.

• 5-6 years of experience in social media roles.

• Proficient in major content management and production tools, including AI technologies like ChatGPT.

• Strong background in content editing.

• Experience in agency and/or retail marketing is essential.

• Proven track record in content specialization and managing production teams.

• Graphic design experience is a plus.

• Passionate about content creation and management, with a keen eye for detail and brand consistency.

• Skilled in using tech tools for design, production, and AI platforms to enhance content delivery.

• Effective team collaborator with designers, vendors, and the marketing team to ensure cohesive content experiences for FOM.

• Lead content marketing initiatives for the FOM brand.

• Advocate for excellence in brand delivery in the market.

• Ability to apply market insights to drive organizational objectives.

• Leverage new technology to boost productivity and support business growth.

• Communicate ideas clearly and concisely.

• Understand and anticipate customer needs and expectations.

• Make timely, informed decisions.

• Simplify complex information to resolve organizational challenges.

• Assess and improve work processes for efficiency and quality.

What we offer

At Freedom of Movement, our mission is to be an inspirational and conscious South African brand that connects deeply with our customers by delivering authentic, high-quality lifestyle products. Working here offers a fantastic opportunity to be part of an aspirational brand that empowers employees to shape their own destinies and embrace true freedom: the freedom to dream, create, and move. We provide a dynamic environment rich in development opportunities, where you can contribute positively to our growth. Our unique culture, "Uhambo," meaning "journey" in Zulu and Xhosa, embodies the adventure of overcoming challenges and seeking new experiences. It reflects our commitment to teamwork, resilience, and continuous improvement as we inspire innovation and deliver superior products and services. Uhambo - "together we move to inspire."

Job Type:​ Full-time

Job Level:​Senior

Location:​HQ, Unit 3 Harvest Park, Harvest Close, Richmond Industrial Precinct, Cape Town

Expected Start Date:​October/November

If you are interested in this amazing opportunity, submit an updated CV to robyn@freedomofmovement.co.za  by the 24 September 2024. Use the reference SENCS24 in your email subject line. No late applications will be accepted. Should you not hear from us within four weeks, please note that your application was unsuccessful.

Stay free & Keep moving!